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Does Enabling Google AdSense Affect Blogger Website Ranking?

John Muller confirmed that Google AdSense does not affect your Blogger website ranking. Optimize your ads so that it doesn't cause performance issues!

Google has explicitly stated that participating in AdSense program does not affect your website's position in the search results. 

It means that your Blogger websites will not be penalized by Google even though you are displaying AdSense advertisements on your blogs.

AdSense ads are not counted as a part your blog's contents. The AdSense ad code will not interfere with Googlebot's ability to crawl your website.



Google uses PageRank technology to determine your website position in the search results. This technology doesn't get affected by AdSense. Therefore, your blog's ranking is not affected by AdSense.

I also have the opportunity to ask John Muller, a Senior Webmaster Trends Analyst at Google, via twitter regarding AdSense and ranking, and here is the answer:

Tweet from John Muller which says that AdSense is not ranking factor


John Muller explicitly stated that AdSense is not a ranking factor. So there you go, if you would like to monetize your Blogger website, then do not hesitate to use AdSense! 


Low Page Speed Insight Score and AdSense

It is known that enabling AdSense on your blog will drastically drop the page speed score. The speed score is lowered because it also calculates the ads load as well. 

AdSense advertisements come in various forms including picture and video ads. These elements are not stored natively inside your blog. 

Simply speaking, AdSense advertisements are loaded from external source. They are not stored together with your contents (articles). That's why the ads are loaded differently. Thus, the page speed score of your blog is reduced. 



A lot of new bloggers seem to think that enabling AdSense will lower their websites ranking. It is a misunderstanding which stems from the improper interpretation of Page Speed Insight score.

Blog owners often check the homepage's speed score and ignoring other pages. However, you need to know that each page/post in your blog has different speed score!  

Even if your homepage has score below 50, it doesn't always mean that your whole website is bad.

 

Page speed insight score

Read also: Inserting link in Quora Answers - Will It Increase Blogger Website Page Rank?

Some of your posts may have lower score, while your other posts may have better score. The purpose of Page Speed Insight is to help you to optimize pages with low score.

A website with low Page Speed Insight score may rank on top just fine if the contents load fast in the real-world. As I have stated before, Google uses a complicated algorithm with multiple factors to determine ranking so there is no need to be too obsessed with Page Speed Insight score.

Optimize all you can, not just the page speed score but also the quality of your content.

Read also: How to Use Native Image Lazy Loading to Speed Up Blogger Websites



Core Web Vitals and AdSense

Core Web Vitals are a set of metrics which will be used as a new ranking signal. Basically, they will measure how user-friendly your website is. There are three elements that make up Core Web Vitals:

  • First Input Delay (FID), measure interactivity.
  • Large Contentful Paint (LCP), measure the biggest element which get loaded first.
  • Cumulative Layout Shift (LCS), measure your theme visual stability.

The metrics will be implemented next year so bloggers are preparing for the coming changes. I'm still learning about Core Web Vitals right now so I can not talk about it in detail.

In the mean time, all I can say is that Core Web Vitals can be estimated by Page Speed Insight test. You can also see your blog's core web vitals status from Google Search Console.

Core web vitals in search console
SofanMax appears to have better core web vitals after Fiksioner v3 installation; The number of URLs with poor performance is dec.

If the Core Web Vitals are low, your Search Console will display an error message which tells your that you need to improve the performance your site's performance.

So when your Search Console does show poor performance as a result of AdSense implementation, you may need to optimize some of your URLs or choose a better Blogger theme.



Does AdSense implementation interfere with your blog's interactivity?

I have noticed that some Blogger themes become harder to interact with when anchor ads is enabled. Havin lazy-loading enabled for your images and ads may also increase interactivity because your page may load faster. 

Currently I am still trying to figure out ads lazy-load. But I have written an article regarding image lazy-load for Blogger, go check it out!

A good Blogger theme should have a clean design without too many third-party scripts. Lighter themes such as Fiksioner and Textrim have good Core Web Vitals performance.

Does AdSense affect the loading time of the first biggest element?

If the first thing which gets displayed on a page takes long time to load, you will have bad LCP performance. Based on my understanding, advertisements are not counted as an LCP so AdSense will not interfere with this metric. 

Inserting an image and a video on top of your post might be bad for your LCP because they take longer to load. I personally prefer to have texts to load first, then have images and videos below the fold.

Does AdSense cause layout shift?

A good Blogger theme should be able to handle AdSense ads without breaking its visual element. If putting ads breaking your blog's look then you have a bad theme. Does putting ads shifted your blog's formatting too badly?

A good Blogger theme should have good ad space which will not interfere with the layout.

Read also: 


Advice From John Muller regarding combining Google products

There are lots of Google products, they can be good even if they're not perfect for Search. You could host content on Google Spreadsheets, but it's not going to be great for SEO. Use & combine the tools that work best for you, implement them appropriately, don't over-do it :).

— 🍌 John 🍌 (@JohnMu) September 18, 2020

As you can see from his tweet, we can assume that combination between AdSense and Blogger may not be perfect. However it doesn't mean that it is bad. There is a trade-off between speed score and monetization.

sofanmax tweet john mu advice regarding adsense and core web vitals

We can optimize our ad placement so that it doesn't interfere with user experience. We can also control the amount of ads which can be displayed so that our visitors will not be disturbed.

Do not get too fixated on a single metric. Combine tools to achieve optimization. Appropriate implementation and not overdoing it are two important points when using AdSense for Blogger!

Do you find this article to be informative? Please subscribe to sofanmax's by email. I will greatly appreciate it!

Read also: What is Sellers.json? AdSense for Beginner Bloggers

Professional content writer, copywriter, and owner of TokoKata. Passionate blogger and SEO enthusiast. Practicing my bachelor's degree in accounting at the Indonesian Stock Exchange.

14 comments

  1. Nice one
    1. Thanks!
  2. Hello, there Sofanmax, I am facing a problem so, please help me.
    Earlier whenever I write any post, I manually index my post in google search console due to which my post gets indexed within 5- 10 minutes.

    But from the last 10 days none of my blog posts is getting indexed even after manually indexing in search console.

    I am very worried about this problem, I read many articles regarding this problem and come to know that many peoples are facing this problem.
    Google Support Forum - https://support.google.com/webmasters/thread/52041465?hl=en

    I am facing the same problem as these guys were facing.
    Please help me if you know how to solve this Discovered but currently not indexed problem. I will be highly grateful for your act of conduct
    1. Which blog is experiencing this problem?
    2. https://slothcoders.blogspot.com
    3. Did you modify your blog on 26th September? Seems to be none of your posts from that point onward got index.
    4. I have just placed author box below my blog post. After knowing the problem I even changed my themes also but the problem remains the same.
    5. I notice that your navigation menu is broken, perhaps the crawler got stuck due to bad navigation.

      The second possibility is the repeated usage of the words Hacker Rank. Maybe the bot think that it is malicious and refuse to index it. However I think this is very unlikely, but who knows.

      FYI, search console breaks down a lot. So you might also want to create an thread in the official forum stating that none of your posts got indexed since September 26th.
    6. Thank you for your support brother. I will create a thread in google forum regarding the problem. Hope this issue fix soon.
      Thank you for your time and help.
  3. Hello, Sofanmax. I use Fiksioner Theme. There is a "Keyword" Section in HTML Mode.
    (If you want, view this pic: https://bit.ly/3hFe7rO )

    But I don't know about the function. I thought that is important for SEO. Please Tell me about that.
    1. You simply change the Keyword1, Keyword2, and so on with your own keywords (for example meta content='blogging,adsense,opinion,poetry' name='keywords'). It's actually not that important for Google ranking. I believe Google ignore such meta tag, although Bing might use it, but not significantly.
  4. Thanks for your reply
  5. Please Help me one more. There is two line. First is keywords and another is article:tag. Do I should type same keyword in two line?
    1. Yes, same as above.