How to Set Up Email Subscription for Blogger using Google FeedBurner

Having a lot of subscribers is an important factor in order to have sustainable Blogger's traffic in the long term. Visitors often visit your blog only once and read one or two relevant articles then they usually will leave.

They tend to neglect that your blog may publish more relevant contents in the future. However, it is possible to ensure that these visitors will come back by setting up email subscription using Google FeedBurner.

Read also: Understanding AdSense Eligibility Requirements for Blogger with Blogspot Domain

Google owns FeedBurner since 2007. This service is compatible with Blogger, which is also one of Google's products. FeedBurner is quite reliable when it comes to delivering  notification straight to your subscribers email.

Multiple loyal subscribers will be a valuable assets to your blog. Google's algorithm which determines website ranking is updated regularly. Your blog may suffer from decreasing ranking due to the update. As a result, your traffic could be dropping.

Subscribers, however, will still come back to visit your website and thus your traffic can stay stable. Subscribers are not affected by changes in website ranking because they visit your website directly from their emails.

Setting up an email subscription is also good for the visitors who love your blog's contents. They will be interested to receive notification whenever you publish new articles. Subscription will help the fans of your website to receive timely updates.

Read also: How to Index Blogger Post Using Google Search Console Tool - Basic Search Engine Optimization

Follow the following steps in order to set up Google FeedBurner for Blogger:

Step 1: Go to www.feedburner.com

You do not need to create an account for using FeedBurner because it's a Google product. You only need to sign-in to you Google account when you visit the website for the first time.

Step 2: Finding your blog's feed

In order to use FeedBurner, you need to know what your blog feed is. Blogger's feed url is generated automatically. By default, your blog feed is:

https://yourblogname.blogspot.com/feeds/posts/default
https://sofanmax.blogspot.com/feeds/posts/default //my blog feed, for example

Step 3: Burn the feed

Copy your blog's feed url to the FeedBurner and press Next

Step 4: Setting up feed title and address

The next step is to set up feed title and address. You can put any title for it, by default it follows the name of your blog. Please pay attention to the feed address part because it is case sensitive. If your feed address contain upper case later, it's to change it into lower case and do not use space to avoid confusion in the future.

Sometimes the feed address may have already been taken if your blog name is generic. You can choose other unique name if that happens. After that, press Next. Then you will receive a message which tell you that your FeedBurner feed is now live. You will also receive the full feed url. Press next again

Step 5: Enable traffic statistic for your FeedBurner

Tick all the check box so that you can track how effective your feed is.

Step 6: Enable email subscription

After you have finished setting up the FeedBurner, you can always find your feed lists through https://feedburner.google.com/fb/a/myfeeds. You fill be able to find your feed title and you need to click it. Now you can activate the email subscription feature. Go to Publicize > Email Subscriptions > click Activate.

Step 7: Setting up email subscription form and link inside Blogger article

After you have activated the feature, you will be provided with subscription form HTML code and subscription link.

For subscription form, people typically put it on the blog's sidebar as a widget which is not effective. You can actually display the form inside your blog article. That way, people will be more interested to subscribe.

Use the code provided from your own FeedBurner. Insert it within your article using HTML view in the text editor. You can customize the style if you know a little bit about CSS. The email subscription form code for my blog is:

<form action="https://feedburner.google.com/fb/a/mailverify" method="post" 
onsubmit="window.open('https://feedburner.google.com/fb/a/mailverify?uri=Sofanmaxs', 
'popupwindow', 'scrollbars=yes,width=550,height=520');return true" 
style="background-color: #2b107f; border: 1px solid rgb(204, 204, 204); padding: 3px; 
text-align: center;" target="popupwindow">
<p><span style="color: white;"><b>Enter your email address:</b></span></p>
<p><input name="email" style="width: 250px;" type="text" /></p>
<input name="uri" type="hidden" value="Sofanmaxs" /><input name="loc" type="hidden" value="" />
<input type="submit" value="Subscribe" />
<p><span style="color: white;">Delivered by <span style="color: white;">
<a href="https://feedburner.google.com" target="_blank">FeedBurner</a></span></span></p></form>

The result will looks like the following form, you can fill it with your email and click subscribe to get notification from my blog, don't forget to confirm your subscription email.

Enter your email address:

Delivered by FeedBurner

The second method, which is much easier and simpler, to attract subscriber is using email subscription link. You can use the link provided by FeedBurner and insert it within your articles, just like when you are inserting regular links.

https://feedburner.google.com/fb/a/mailverify?uri=Sofanmaxs&loc=en_US

Change Sofanmaxs to your own feed address. Don't forget that it is case sensitive, remember the step 4. For example, if you click subscribe to my blog for the latest update! you will be able to do get subscribed because I have inserted my own link.

Step 8: Publicize > Email Subscriptions > Delivery Options > Activate

You will be able to choose the time when your email notification will be delivered to your subscribers. Please note that if you set up the time to 07:00 pm - 09:00 pm, for example, but you publish your article after the delivery time, your notification will arrive next day. Subscribing to your own blog is a good idea to check whether your FeedBurner is working properly or not.

Step 9: Go to Blogger Settings > Site feed > Allow blog feed > Short

This step will allow you to deliver only the first 200 characters of your article to your subscribers' emails. That way your subscribers will visit your blog instead of reading the entire article from their emails.

Do you have any difficulties setting up FeedBurner inside of your article? Comment below! Read also: How to Set Up Blogger Custom Domain in the New Interface