AdSense approval standard is getting stricter as the years go by. The policy of which your blog should follow is always evolving. Therefore, it is getting harder to get approved these days. The contents of your blog is the most important factor which will decide whether your blog will be accepted or rejected.
It is easy and free to start a blog in Blogger. However, it is not easy to create contents which follow AdSense's standard. You can apply for AdSense's approval if you have a qualified blog and Blogger with custom domain.
Read also: Tips on Getting AdSense Approval for New Blogspot Users
However, if you do not pay attention to your blog's contents, you may get rejected over and over again. If AdSense still refuse to accept your blog after your second or the third attempt, then you may need to consider auditing your whole contents.
Misrepresentative Content Audit
When you want to monetize Blogger using AdSense, you have to follow Google Publisher Policies. It explicitly prohibits misrepresentative contents.
Basically, misrepresentative contents are false or misleading information which deceive users. Some people deliberately misrepresent themselves and their contents so that they can get more ads revenue. These people are scammers.
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However, some of you may unknowingly create an article which contain misrepresentation. You may not even realize that your blog contains these type of information. Even though you have no intention to scam your readers, AdSense will still reject your blog.
Make sure that your blog doesn't include misrepresentative contents! Identify these type of contents and remove them out of your blog.
How to Avoid Misrepresentative Content
Do not conceal or falsify information about yourself.
Make sure that you have clear About Meand Contact page. Also it is not a bad idea to set your Blogger profile to public. Go to Blogger's Settings > General > User Profile > Share my profile > Save Profile.
Do not pretend to be someone else or pretend to come from different country. Do not claim to be an American if you actually come from India. There is no need to fake your profile if you want to target a certain country, just use the international targeting option from Google Search Console.
Do not misrepresent your blog's main purpose
Make sure that the contents are inline with the main purpose of your blog. Use post title which reflects the content of the articles. Exaggerated click bait may be detected as misrepresentation attempt. Do not entice users to click fake links. Fake social media follower counter should also be avoided.
Do not redirect your users to unrelated page or website using false download links. Do not attempt to impersonate official website. Always avoid incorporating copyrighted name within your blog's domain. It may be mistaken as a phishing site. Do not abuse trademarked logo and brand name.
Do not promote content using deceptive claim
Always avoid creating contents related to "get rich quick" schemes. A blog about fake financial tips will be rejected by AdSense. False claim such as "AdSense approval in 1 minute" will also get you rejected. Write articles about something that you are actually enthusiastic about and do in-depth research.
Pretending to be affiliated or endorsed by a company or organization is also not allowed. A content about fake product reviews may also be considered as misrepresentation. Do not lie about your expertise. Articles about fake health tips or miracle cure will also be rejected. Do not spread false information related to COVID-19.
Be careful when you are serving articles related to politics
Avoid writing an article which may undermine democratic process of your country. For example, you write about minimum age requirement to vote, you put the wrong age and as a result, you whole article is misleading.
Do not try to write about political or social issues which happened in another country if you do not have clear profile. AdSense may think that you are a foreign agent trying to interfere with election. Beware of fake news! Research your source thoroughly before you incorporate the information into your article.
Conclusion
AdSense included the policy related to misrepresentative content in 2016. Since then, fake and deceptive websites will be harder to get monetized.
You may acquire a lot of keywords which may potentially rank you higher in search engine. Having a lot of traffic from Google will boost your ad revenue. However, you need to turn those keywords into a proper article. Do not use deceptive language when you describe those keywords!