On this occasion, I want to talk about a topic that's near and dear to every blogger's heart - email subscriptions. If you're looking to take your blog to the next level and establish a strong, engaged audience, then buckle up because I'm about to delve into why email subscriptions are absolutely essential in your growth toolkit.
But before that, I'd like to mention that Blogger.com has terminated its integrated email subscriptions feature. It means that you can't no longer set up the FeedBurner email subscription widget from your dashboard setting. This is problematic because your audience can no longer subscribe using that method.
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But fortunately, I have found a free alternative for that FeedBurner email subscription widget! I strongly recommend that you try follow.it by Insev! This is a completely free online tool that is compatible with Blogger.com (also works with a free Blogspot domain) and is super easy to set up with a few clicks.
If you want to know more about how to install follow.it, check out this article!
It does have a premium version that makes it super powerful (worth a try because it's cheap), but the free version is more than sufficient, too if you don't have the budget.
With follow.it, you can now enjoy the benefit of email subscriptions! You can set it up on your blog quickly and let your visitor subscribe and get timely updates directly to their email every time you post new blog content.
Why Email Subscription is Important to Bloggers
In the fast-paced world of blogging, where attention spans are short, and competition is fierce, email subscriptions emerge as a beacon of consistency and connection.
1. Direct Connection with Your Audience
Picture this: you've just hit the 'Publish' button on a fantastic new blog post. But what now? How do you ensure that your readers, old and new, get to read it? Enter email subscriptions. When your readers subscribe to your emails, you're essentially gaining a direct line to their inbox.
No more hoping they stumble upon your blog via social media or search engines. With email, you're in control of the content delivery process.
2. Builds a Loyal Community
Building a loyal community around your blog takes time, effort, and consistent engagement. Email subscriptions provide a unique opportunity to foster this sense of community.
When readers sign up to receive emails from you, they express a higher level of commitment compared to casual visitors. This commitment can evolve into a loyal following that eagerly anticipates your content.
3. Personalized Engagement
One-size-fits-all approaches rarely work in the digital world. Email subscriptions allow you to tailor your content to the preferences and interests of your subscribers.
By analyzing their behavior, you can send targeted content that resonates with them. This personal touch not only keeps your subscribers engaged but also shows that you genuinely value their presence.
4. Less Reliance on Google Algorithms
Social media and Google algorithms can be unpredictable, making it difficult for your posts to reach your audience consistently. With email subscriptions, you're not at the mercy of algorithms dictating who sees your content and when.
Your emails land directly in your subscribers' inboxes, bypassing the algorithm maze and increasing the chances of your content getting noticed.
5. Higher Conversion Rates
An email is a powerful tool for converting readers into loyal fans, subscribers into customers, and customers into brand advocates. According to various studies, email marketing consistently outperforms other digital marketing channels in terms of conversion rates.
When you nurture your subscribers through valuable content, they're more likely to take action, whether it's purchasing your products, sharing your content, or participating in your blog's community.
6. Drives Repeat Traffic
Every blogger's dream is to have their readers come back for more. With email subscriptions, this dream becomes a reality. When subscribers receive notifications of your latest posts, they're more likely to return to your blog regularly.
This consistent influx of repeat traffic not only boosts your blog's overall traffic but also helps improve your search engine ranking.
7. Promotes Longevity and Stability
The digital landscape can be fickle, with trends changing at the blink of an eye. Social media platforms rise and fall, but email has maintained its relevance and effectiveness over the years.
By building a strong email subscriber base, you're future-proofing your blog's growth strategy. Even if platforms change or algorithms evolve, your email list remains a constant, stable asset.
8. Effective Promotion and Monetization
Launching a new product, service, or even an e-book? Your email subscribers are your most engaged and interested audience. When you have something to promote, your email list can become a powerful marketing tool.
Additionally, if you decide to monetize your blog through affiliate marketing or sponsored content, your engaged email subscribers are more likely to respond positively to your recommendations.
9. Data-Driven Insights
One of the often-overlooked benefits of email subscriptions is the wealth of data they provide. Email marketing platforms offer analytics that provides insights into open rates, click-through rates, and subscriber behavior.
This data allows you to fine-tune your content strategy, understand what resonates with your audience, and make informed decisions to enhance your blog's growth.
So, whether you're just starting or you've been blogging for years, don't underestimate the power of email subscriptions. They hold the potential to transform your blog from a solitary online space into a thriving hub of engagement, interaction, and growth.
If you are using Blogger.com as your blogging platform, do not forget to use follow.it to let your readers subscribe!
Embrace the inbox, and watch your blog audience flourish like never before!